Source Code - Order Management

Also known as "Mail Code" or "Catalog Code".

Source Codes are often used by catalog or other multichannel retail companies as a way to track the source of orders and revenue specific to a certain media or individual catalog. This segmentation data is then used to analyze and track the effectiveness of each channel using a variety of methods including (but not limited to):

Print:

  • Square Inch Analysis
  • Page Analysis
  • Distribution Analysis
  • General ROI

Interactive:

  • Heat Map Analysis
  • Page Analysis
  • Visitor Analysis
  • General ROI
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