Source Code - Order Management

Also known as "Mail Code" or "Catalog Code".

Source Codes are often used by catalog or other multichannel retail companies as a way to track the source of orders and revenue specific to a certain media or individual catalog. This segmentation data is then used to analyze and track the effectiveness of each channel using a variety of methods including (but not limited to):

Print:

• Square Inch Analysis
• Page Analysis
• Distribution Analysis
• General ROI

Interactive:

• Heat Map Analysis
• Page Analysis
• Visitor Analysis
• General ROI